BALANCE, a project by Francesco Merlini

For the fourth consecutive season Marsèll chooses to propose a campaign where the product is not visible. In continuity with the previous campaigns, aiming to support the creative path of young photographers, Marsèll chose, for its SS20 season, a photographic project by Francesco Merlini. The daily life scenes depicted in Francesco Merlini’s project have to be read going beyond what can be seen at a first glance. The objective of our campaign is to make the meaning of the “use of the head” clear, to stress the ability to maintain the balance, the strength and the abstraction that can be contained in the back of a human silhouette. This is a universal and timeless message that hinders the longing to own large-consumption goods to feel included in a compromised system. Marsèll has been supporting, for more than 10 years, young artists and innovative cultural initiatives in its spaces and other institutional places. The new campaign will be on view until march 21st with a special installation in Marsèll Paradise in Milan.


Francesco Merlini biography

Born in Aosta in 1986. After a bachelor's degree in industrial design at the Politecnico di Milano, he devoted completely to photography. After covering Italian news, now he works mainly on personal long-term projects, reportage and editorials. In 2012, Francesco has been published on the book Mono vol. One alongside renowned photographers such as Daido Moryiama, Anders Petersen and Antoine d’Agata. In 2016 he has been selected by the British Journal of Photography in order to be part of The Talent Issue: Ones to Watch. In 2020 Francesco has been nominated for the Prix HSBC pour la Photographie. His first book The Flood, published by Void, will be launched in 2020. He is based in Milan.