Marsèll has chosen the work of Fontanesi for the Autumn-Winter 20/21 season, in a campaign that reiterates the unpredictable nature of this historic moment.
The pieces, created exclusively using the Instagram Layout feature, are combinations of photographs that at first glance have nothing in common. Placed side by side, they take on a new life and, through authentic interpretation unfiltered by reality, they create new subjects and fantastic microcosms.
It is precisely this blend of the authentic and the surreal that unites the languages of Fontanesi and Marsèll.
For the fifth consecutive season, Marsèll presents a product-free campaign, in continuity with previous campaigns to support the creative pathways of young international photographers.
This time, Marsèll selects an artist who speaks through their works, without presenting a public face and therefore renouncing their ego; a little like Marsèll, which for 20 years has rejected commercial and superficial communication, concentrating on the quality of its products and the value of the content shared on its cultural platforms.
Chiara Nonino, author of the critique that introduces the exhibition presented by Marsèll Paradise, writes: "It is of no surprise that Marsèll invited fontanesi to execute this campaign. The #FormeVisive project and the choice not to showcase products through advertising but to offer an invitation for the public to rediscover and explore the work of emerging artists, is a very important concept at a time when the incessant production of new images seems an end in itself. This stimulus to take a better look at the things around us is perfectly in line with the metaphysics (perhaps in Fontanesi’s case, pataphysics might be more appropriate) of the enigmatic Turinese artist’s daily reality."
On view/ 26 September—6 October 2020
Opening event/ 26 September 2020 / 3—9 PM
Marsèll Paradise/ Via Privata Rezia, 2 Milan